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For years, Apple has soared above the competition with better usability, performance, reliability, aesthetics, and brand loyalty. Apple’s MacBook Pro models are absolute workhorses, garnering descriptions like “the most powerful laptops ever” from technology publications like The Verge.


The 24-inch iMac doesn’t skimp on performance, and its elegant industrial design inspired Ars Technica to say that it’s “very easy to recommend as a computer for most basic tasks either in a home or at point of sale.” For those who need raw performance, the Mac Studio also collected accolades, with Tom’s Guide saying, “Apple’s Mac Studio can deliver more power than almost any other computer on the market.”


Apple also has a reputation for high prices, particularly in comparison with generic Windows-based PCs. Two facts are less commonly acknowledged. First, Apple’s prices are very similar when compared against prices for equivalently equipped PCs from quality vendors. Second, purchase price is only part of the total cost of ownership. IBM—yes, that IBM!—found that it saved between $273 and $543 per Mac compared to PCs after accounting for support costs, additional software that’s bundled with macOS, and increased user productivity.

With such a product lineup and the customer loyalty that backs it up, it's not at all surprising that Apple topped Fortune’s 2021 chart of the world’s most admired companies for the 14th year in a row, beating out Amazon, Microsoft, and Walt Disney for the top slot.


Why Lotus TechPros Chooses Apple


We’re all about results and value. Always have been, always will be.


We pride ourselves on the scrutiny to which we subject every piece of hardware and software that deploy for our customers. Apple has similar standards for performance and reliability, which helps us recommend Apple products for the devices that our clients rely on, regardless of their industry.


Below are the four key reasons why Lotus chooses Apple for business.

Superior Engineering


Apple designs its products to work together seamlessly and effortlessly. ​Hardware, software, and cloud services are all tied together into a robust, powerful, and secure ecosystem. This integration ensures that Macs, iPhones, and iPads can all work together cohesively, with tasks and data moving smoothly between devices. But the Apple ecosystem is not an island. Thanks to  their Unix underpinnings, all of Apple’s operating systems enjoy first-class Internet connectivity and seamlessly connect with countless other systems and cloud services. Apple’s App Store and mobile device management functions take security and management of Apple systems to an unprecedented level. Apple’s focus on integration makes for better user experience and boosts productivity for businesses of every kind.

Intuitive Usability


Apple is well known for its fluid and intuitive user interface. Whether we’re talking about macOS, iPadOS, or iOS, Apple’s interfaces make it easy to find what you need, stay organized, and take on any task, large or small. Modern computing devices are more powerful than ever before, but Apple’s focus on usability ensures that tasks ranging from everyday file and window management to advanced photo editing are a breeze. And with quick access to all the controls you need, exactly when you need them, navigating your Mac, iPad, or iPhone is easier than ever.

Tighter Security


Unlike companies that make their money from their customers’ data, Apple wants to protect your privacy. To that end, Apple ensures that your information remains private and secure, and the company will never send to your data to advertisers or other sketchy organizations. Apple also works to protect its users from outside attacks too. All its operating systems are designed to maximize the security without compromising usability. Macs are generally safer than Windows-based PCs for several reasons, not the least of which is that Apple has embedded security features deep within the chips that power Macs, iPads, and iPhones.

Unprecedented Innovation

In 2020, Apple released the most powerful chip it has ever created, the M1, and followed it up with the M1 Pro, M1 Max, and M1 Ultra. The M1 family of chips is optimized to offer the highest levels of performance for the lowest power consumption, which is essential for portable computing devices. The M1 family has taken the technology industry by storm, and developers are starting to release apps that take advantage of the available processing power. Whether it’s editing RAW photos or color grading 8K video, or simply doing everyday business tasks, you’ll have the hardware power you need, backed by apps that are unique to Apple’s platforms.



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